Get to know me
Proactive, quality-focused professional with 15 years experience in UX and visual design. Experienced lead in providing creative direction and governing company web style guides that spans across multiple business units and vendors. Practices user-centered principles as well as seeks new innovative approaches in selecting methods and techniques for obtaining creative solutions.
Specializing in
- UX Design
- Brand Strategy
- Visual design solutions
- Interactive Design
- Illustration
- Wireframes
- Design Specifications/Style Guides
Technical experience
Adobe CS (Photoshop, Illustrator, InDesign, Dreamweaver)
HTML
CSS
Bootstrap
WordPress
Joomla
TeamSite
Axure
Professional Experience
UX Designer/Lead
Life Technologies, Carlsbad, CA
May 10, 2009 – January 30, 2015
Directed concepts through final creation and implemented design solutions while championing user-centric principles for the Life Technologies website (4.4 million visits per quarter). Balanced multiple roles of providing designs, wireframes, design specifications, managing projects, and providing art direction to team designers. Collaborated with marketing, UI manager, production teams, and stakeholders. Created, authored, and managed corporate style guide (www.lifetech-styleguide.com) accessed daily by business units, production artists, and vendors.
Owner / Web Developer / Graphic Designer
Lemondrop Productions, San Marcos, CA
August 2000 - December 2010
Freelance organization serving San Diego’s small business industry on various graphical and website requests. Clients: Muller Charter School, SilverWing Elementary School, NDT Music, SheeLa Publications, Master Potter Ministries, JiveBall, Sciber Quest, Inc., Gallo Paragon Properties, Next Generation Motorsports, and The Lights of El Milagro (book Web site).
Senior UI Designer
Verizon Online, Carlsbad, CA
March 2004 – November 2008
Designed and created high quality user interface and graphic design comps for Verizon Web sites, bridge pages, and interactive media. Web projects included marketing and online ordering flows for Verizon.com and its strategic sites including CHSI, FiOS, FiOS TV, FiOS Voice, BHSI, BFIOS, VoiceWing, Verizon Bundles, Support, and DirecTV. Documented and designed user flows, information architecture, design guidelines, and GUI prototypes. Created marketing collateral, style guides, and flash animations.
UI/Visual Designer
Intuit, Inc., San Diego, CA
October 2000 - October 2003
Collaborated with UI specialists to design and implement low and high fidelity prototype designs to be used for usability testing. Worked with feature teams to gather requirements and deliver visual design solutions. Design strategy included conceptual designs, layout, typography, branding, and informational design. Participated and assisted in brainstorming, heuristic evaluations, cognitive walkthroughs, card-sorting, expert reviews and usability testing. Designed for “ease-of-use” while also embracing technical limitations.
Graphic Designer
Golfsat, Inc., San Diego, CA
July 1999 - August 2000
Created and coordinated all aspects of the creative process including advertising collateral, company logo, presentations, website, and company intranet.
Photography courtesy of Jennifer Dyer.
